Tips on how to go viral on social media

He Used Our Product. Then Went Viral in 24 Hours

In less than 24 hours, food blogger Connor Chapman, who exclusively shoots food content for Panda Mami restaurant in Leeds, went from averaging 2,000 views to 1.7 million. The secret? Making the switch from shooting without a tripod to using the TrifleVentures Silicon Octopus Tripod.

How Using A Tripod Made The World Of A Difference 

You might think a tripod isn’t a game-changer—but you’d be surprised how a small tool can make a huge difference in your content creation. 

By incorporating the tripod into his content creation process, Connor was able to offer the viewer the same point of view (POV) as himself. Walking his audience through the process of looking and selecting foods to go on his buffet plate, which not only provided them with a visual experience but also a sensory one, resulting in more like and engagement. 

As he no longer had to rely on his hand to take the video he could focus and move at ease at recording the perfect shot, which eliminated shakiness and made the shots more smooth. In another video, attaching the tripod allowed for a completely hands-free experience, letting him concentrate entirely on finding the right angles.

Food Content Creation Industry 

Another factor behind the video’s virality is the growing popularity of food content.

Food content has become incredibly popular for several reasons, it’s a mix of visual appeal, relatability, and cultural trends:

  1. Universal Appeal: Everyone eats, and most people enjoy seeing delicious meals, recipes, or dining experiences. Food is something nearly everyone can relate to.
  2. Visual Satisfaction: Food is naturally photogenic. Vibrant colors, textures, and plating make for visually stunning content that’s highly shareable on platforms like Instagram, TikTok, and YouTube.
  3. Sensory Experience: Even through a screen, good food content can evoke taste, smell, and texture in the viewer’s imagination, creating a mini sensory experience that keeps audiences engaged.
  4. Entertainment Factor: From cooking tutorials to mukbangs, food challenges, and taste tests, food content is entertaining, often fun, and sometimes surprising—perfect for short attention spans online.
  5. Cultural Exploration: Food connects people to cultures, traditions, and stories. Viewers love exploring new cuisines or learning about different culinary experiences.
  6. Educational Value: Recipe tutorials, kitchen hacks, and product reviews provide real value, giving viewers practical takeaways they can try themselves.
  7. FOMO & Trendiness: Viral food trends, limited-edition menu items, and visually striking dishes create social buzz, making viewers want to watch, try, and share.

The food content industry has exploded in recent years, transforming from a niche hobby into a multi-million-dollar ecosystem. With platforms like Instagram, TikTok, and YouTube serving as global stages, food creators have the power to reach millions of viewers instantly. From recipe tutorials and restaurant reviews to mukbangs and food challenges, every type of content has a hungry audience eager to engage.

Trifle Ventures

Moreover, the demand for visually appealing, shareable food content is only growing. With more people relying on online content to discover recipes, dining experiences, and culinary trends, food creators are positioned to capitalize on both audience growth and brand collaborations. Simply put, if done strategically, food content isn’t just creative—it’s highly profitable. 

So if you are considering a content niche to pursue Food content could be it! 

Investing In A Tripod 

If you are looking to invest in a tripod, look for one that is functional and ease to use, ideally one that comes with a Bluetooth remote and is sturdy and durable. 

Silicon Octopus Tripod securely wrapped around a pole.

Here are a few benefits of purchasing our silicon octopus tripod 

  • Functionality - Can wrap around any surface 
  • Rock-solid stability - No shaky hands, no micro-movements, no wobble. Your shots look cleaner and more professional instantly
  • Hands-free recording - You can move, demonstrate, or interact naturally without worrying about holding your device
  • More creative angles - Tripods let you shoot overhead and low-angle 
  • Consistent framing - Once you set your angle, it stays put. Great for tutorials, talking-head videos, product shots, or anything you need to replicate across multiple takes.  
  • Affordability-  Competitively price compared to other products in the market 
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